Rockingham Motors

Our Genuine Drive

There are currently some changes taking place at Rockingham Motors.

The changes and adjustments give Rockingham Motors a new look, a new outward appearance. However, we are still operating with the same genuine drive to bring you the best customer service and satisfaction.

*Check out the new look to our Rockingham Motors website. 

*Rockingham Toyota Nissan Scion Honda will become Rockingham Toyota Scion Honda in the next few days. We have shifted our focus to Toyota and Honda in efforts to strengthen our future with these specific manufacturers. 

Commitment to satisfaction has been our genuine drive since day one. 

 

Rockingham Owner Follows Dakar

 Emmett Horgan, owner of Rockingham, spent the first two weeks of this year on what he refers to as a "bucket list" trip. For years, Emmett has followed the original "Paris to Dakar" race through the media, never actually for himself. This is an incredible 15 day race crossing deserts, mountains, and terrain that would destroy most vehicles, not to mention the riders/drivers. Three years ago, the race was moved to South America due to security and safety of the race participants. Emmett saw this as an opportunity to witness this incredible phenomenon first hand. Jim Hyde is the owner and director of Rawhyde Adventures in Castaic California, which is one of only 8 Certified BMW motorcycle off road schools in the world. Jim was putting a group together to follow the Dakar race across Argentina and Chile. Emmett has been a student at some of Jim's schools over the last 5 years and couldn't pass up this unique opportunity to see the Dakar. Before the race began, Jim shipped his and Emmett's motocycle in a specially designed support truck to be shipped down to Buenos Aires, Argentina.

 The rally is open to amateur and professional racers who use vehicles that are built and equipped for off-road terrain. The race divisions include a Moto class (dirtbikes and fourwheelers) Car class (vary from small to large SUV) to T4 truck class. The intensity of the course's variety in terrain glorifies the endurance of its competitors. From desert to grassy fields to a 15,000 foot climb over the Andes, all 4500+ miles of this race require focus and extreme agility. Sand dunes, river crossings, mud and dirt force riders and drivers to be physical and smart behind the wheel. The responsibility of self-navigation of up to 500 miles per day truly creates an unique and invigorating havoc for all individuals and teams.

Emmett rode his BMW motorcycle that is designed for on and off road terrain. The other riders on Jim's team hailed from the United States and Mexico. The team covered over 4000 miles while following the race course as closely as possible. Their trek included even some of the most technical and difficult parts of the race, even the mountainous  climb over the Andes in Northern Chile. All said and done, this is a one of a kind endurance adventure. Not to mention, a very fast adventure:

 

That is what Chile might look like... at 90+ mph...

As for the race itself, Dakar begins on a stage in downtown Buenos Aires and ends in the exact same location. Competitors set off to explore the course and pass through specific checkpoints in various locations throughout both countries. While at some checkpoints riders & drivers are given mandatory rest periods, the idea is usually to "check in" and carry on as quickly as possible. Watch this video to see truly how fast a truck passes through the checkpoint that was set up in the middle of the Atacama Desert in Chile:

 

 

Along with the thrill of being close to the competitive action was the excitement coming from the spectators. The Dakar Rally truly ignites the enthusiasm of all people from all over the world, especially those residing in South America. People would travel from near and far to catch a glimpse of passing drivers and riders. In the major cities as well as the smaller villages and towns, fans and spectators would greet competitors in awe, hoping to take pictures or meet some of the participants. 

                                                                 Another aspect of the Dakar experience                                                  that highlights its originality even further is the vehicles themselves. These are not your typical street cars. Given the intensity of the terrain, the motorcycles and trucks must be able to withstand day after day of varying conditions. And when they break down, there needs to be a trained individual available to get it up and running, or consequently, they fall further and further behind in the race.The T4 class vehicles are particularly incredible, especially because of their size, horsepower and off road capabilities. Tearing across the desert never seemed so easy. 

When asked about what he took away from that incredible experience, Emmett commented that his admiration for the racers, amateurs and professionals alike, is something that is near impossible to describe. However, the memory that will last forever is the people.  How proud they were that Dakar was in their country and how kind they were. A simple example would be when arriving at a gas station with the group and some race vehicles in transit, there would be a crowd of people waiting and cheering on the riders. In one instance, a little boy, guessing around 8 years old, came up to Emmett and offered him a piece of candy as a welcoming gift. This is the kind of memory that brings a tear to his eye and a lasting photo in his mind of what made the most difficult part of his journey worth while.

Of course, one man's account of a unique adventure such as following the Dakar Rally could never be retold in short blog post. It is however a wonderful experience to share with all, regardless of rally, off-road, racing or adventure-seeking interests. A complete map of the course can be accessed by clicking here and more information about Dakar, including a list of competitors and winners can be found by clicking here. 

More pictures to act as a recap of the Rally:

"The Pheonix". (What rescued the Chilean miners)

2011 Presidents Weekend Sales Event

Come join Rockingham Motors for its 26th annual Presidents Weekend Sale!

From NOW through Monday, February 21st, Rockingham Toyota Nissan Scion and Rockingham Honda are hosting a fantastic sales event. With the purchase of any NEW or USED vehicle, you will receive a $200 gas card AND a chance to win $1000! With our Auto Magic Money promotion, you randomly pick an envelope that is valued between $50-$1000! LAST YEAR, the first enevelop drawn WAS THE $1000 winner! 

Whether gas is $0.99 a gallon (remember the days?) or $4.00 a gallon, no one likes to pay for fuel. A $200 gas card would make filling up more fun, right? Check out the breakdown of how far you can go with 200 big ones:

The national average gas price for regular fuel is currently $3.13/gallon*

At this price, $200 buys you approximately 64 gallons of fuel.

 The 2011 V6 Toyota Camry has a combined highway and city gas mileage estimate of 27.5 Miles Per Gallon (MPG)*.

How many miles can you go with 64 gallons of gas in a car that gets 27.5 MPG???

1760 miles! 

Just think, if you drive 1,000 miles a month, you could get nearly TWO months of free gas!

The 2011 Toyota Prius has a combined highway and city gas mileage estimate of 50 MPG*

Again, with the same average of $3.13/gallon, $200 buys 64 gallons of gas

How far will 64 gallons get you in a 50 MPG vehicle?

3200 miles! If you drive 1,000 mile/month, this could mean over 3 months of free gas!

Here's another example. The 2011 Honda Civic LX which has a combined city and highway gas mileage estimate of 29 MPG*. 

How far can $200 of fuel take you in a 29 MPG car?

1860 miles! That could be up to 2 months of driving! 

What about Nissan? Well the 2011 Nissan Sentra has a combined city and highway gas mileage estimate of 30MPG*.                                                                 

64 gallons of gas can get you up to 1920 miles in this 30 MPG vehicle!

You have from now until 8pm on Monday, February 21st to take advantage of our $200 gas card and Auto Magic Money promotion! 

If you have any questions or comments

-LEAVE THEM HERE at the bottom of this post!

-Tweet your question @RockinghamSalem

-Call our Toyota (603) 893-3525, Nissan (603) 894-4300 or Honda (603) 898-7766 stores

-OR  contact our Internet Sales Team either through Live Chat! Click the icon below to begin!

Happy Presidents' Day Weekend! 

Our History

Over the past 25 years, Rockingham Motors has remained a genuine family owned and operated business that has grown substantially. Beginning with just 30 employees, Rockingham now employs over 100 individuals between three locations. In addition to growing in numbers, Rockingham has become a noted member of the community. Since 1985, owner Emmett Horgan and his employees have made a conscious effort to provide excellent customer service while actively participating in the surrounding communities. Even while operating and expanding the business, Rockingham has remained active with local as well as statewide organizations. In the midst of striving for excellence, Emmett and his employees have earned recognition for their hard work with various awards. As Rockingham moves forward and continues to focus on providing the best, the history will always remain a part of the present success.

A photo of the dealership from 1986

In terms of committment to community as well as business excellence, Rockingham Motors has held membership within the Salem Chamber of Commerce since the Chamber's inception in 1989. The Chamber awarded Emmett with the William A. Brown Distinguished Businessperson award in 1994. This award is given to an individual who has been a contributor to the community's business environment. In addition to the Chamber, Rockingham and the Salem Boys & Girls Club have worked together during various community fundraisers and auctions. Emmett served as President of the Boys & Girls Club in 1991 and still remains an active supporter of the club. Emmett was awarded the Chief John P. Ganley Community Service Award in 1992 which is given by the Salem Boys & Girls club to an individual “who has exhibited concern, involvement and leadership in the community of Salem; while providing inspiration to others, through his or her dedication, integrity and courage in the manner exemplified by Chief John P. Ganley during his life on earth.” Other community involvements include membership to the board of directors for Crimeline in Salem, NH as well as a member of the Haverhill Chamber of Commerce. Haverhill's Chamber awarded Emmett with "Retail Business of the Year" in 2009. 

Other awards and recognitions include President's Awards from Toyota and Honda, Parts & Service Excellence Awards, Council of Excellence Awards, Citizen Bank's "Not Your Typical Business Award" in 2005, #1 rated Scion dealer in the U.S. on Scion Life in 2005 and 2007. Emmett and Rockingham have also received several appreciation awards from other community members such as the Salem and Haverhill Chambers of Commerce, various Salem sports teams as well as from Salem High School, thanking Rockingham for its annual donation of a car that is raffled off to students at "Senior Safe Night", a night free of alcohol and drug related influences. Rockingham has donated a car to safe night since 2000.

Photo from the Salem Observer,1985

Although some of the awards are in Emmett's name, the combined effort of all the employees has indeed help create Rockingham to be a recognized and distinguished auto dealer. A woven philosophy of the customer being #1 helps strengthen the genuine drive to provide the best and allow Rockingham to be able to provide great services for all customers, whether past, present or future.

Owner Emmett Horgan (front center) with a handful of employees in 2005

For more information regarding Rockingham Motors visit the history page on our website

iPad Promotion! Ends 12/23 @8pm!

 

From now until 8pm on December 23rd, you can get an iPad with the purchase ofthe following select Toyota, Nissan and Honda Vehicles! A $499 value!

Brand New 2011 Toyota Camry Sedan

Automatic Transmission, Air Conditioning, Power Package, & AM/FM/CD System. 

0% APR Available for 60 Months!*
 

Model# 2513 Stock# 271180
* $0 Security deposit. Tax, title, and registration excluded.  All manufacturer rebates assigned to dealer. Special financing cannot be combined with manufacturers rebate. Available to well qualified (Tier 1) buyers through TMCC, not all customers will qualify. $247 Admin. fee extra. iPad with purchase of New Camry and Corolla only. Prior sales excluded.

Brand New 2010 Toyota Corolla

Automatic Transmission, Air Conditioning, Power Package, & AM/FM/CD System. 
 

0% APR Available for 60 Months!

Model# 1831 Stock#270620
 * $0 Security deposit. Tax, title, and registration excluded.  All manufacturer rebates assigned to dealer. Special financing cannot be combined with manufacturers rebate. Available to well qualified (Tier 1) buyers through TMCC, not all customers will qualify. $247 Admin. fee extra. iPad with purchase of New Camry and Corolla only. Prior sales excluded.

Brand New 2010 Nissan Altima 2.5s

Automatic Transmission, Air Conditioner, CD Player, Power Windows & Locks, & More!     0% APR Available!

 Model#13110 Stock#473560
 *Tax, title, registration fee, and $247 administration fee extra.  All dealer and factory rebates and incentives due to dealer.  $595 acquisition fee, tax, title, registration fee extra, Must qualify for NMAC (tier 0). 0% APR financing available for up to 60 months, and 1.9% APR financing available for 72 months available in lieu of $1,500 rebate. Additional $500 College Grad rebate available for qualified buyers. iPad purchase on New Maxima & Altima only.

Brand New 2011 Nissan Maxima S

Automatic Transmission, Air Conditioner, CD Player, Power Windows & Locks, Sunroof, & More!   0% APR Available!
 
Model#13110 Stock#473560
 *Tax, title, registration fee, and $247 administration fee extra.  All dealer and factory rebates and incentives due to dealer.  $595 acquisition fee, tax, title, registration fee extra, Must qualify for NMAC (tier 0). 0% APR financing available for up to 36 months, and 1.9% APR financing available for 60 months available. Additional $500 College Grad rebate available for qualified buyers. iPad purchase on New Maxima & Altima only. Prior sales excluded.

 

2011 Honda Civic Value Package Sedan 

Automatic Transmission, Air Conditioning, Power Windows and Locks, CD system, and More!
0.9%* APR available!

Model# FA1F3BEW Stock# 668880
 *Tax, title, and license fees additional. $247 admin. fee.  Must qualifiy through Honda Finance Super Preferred.  Up to 36 Months on approved Terms. Not everyone will qualify. iPad with purchase of New Accord or Civic only. Prior Sales excluded. 

 

2011 Honda Accord LX Sedan

 
5 Speed Manual Transmission, Air Conditioning, Power Windows and Locks, CD system, and More!
0.9%* APR available!

Model# CP2E3BEW Stock# 668880
*Tax, title, and license fees additional. $247 admin. fee.  Must qualify through Honda Finance Super Preferred.  Up to 36 Months on approved Terms. Not everyone will qualify. iPad with purchase of new Accord or Civic only. Prior sales excluded.

Hurry! Offer ends Thursday December 23rd at 8pm!!

Hours of Operation December 20th to January 1st

Monday Dec 20th:Service & Parts 7:30am to 6:00pm

                                        Sales 9:00am to 8:00pm

Tuesday Dec 21st:Service & Parts 7:30am to 6:00pm

                                         Sales 9:00am to 8:00pm

 Wednesday Dec 22nd:Service & Parts 7:30am to 6:00pm

                                         Sales 9:00am to 8:00pm

Thursday Dec 23rd:Service & Parts 7:30 to 8:00pm

                                          Sales 9:00am to 8:00pm

 

 

In effort to allow our employees to enjoy the holiday with their families;

Friday December 24th CLOSED

Saturday December 25th CLOSED

Sunday December 26th

Sales: 11:00pm-5:00pm

 

Monday Dec 27th:Service & Parts 7:30am to 6:00pm

                                    Sales 9:00am to 8:00pm

Tuesday Dec 28th:Service & Parts 7:30am to 6:00pm

                                     Sales 9:00am to 8:00pm

Wednesday Dec 29th:Service & Parts 7:30am to 6:00pm

                                     Sales 9:00am to 8:00pm

Thursday Dec 30th:Service & Parts 7:30am to 8:00pm

                                      Sales 9:00am to 8:00pm

Friday Dec31st:Service & Parts 7:30am to 5:00pm

                                       Sales 9:00am to 5:00pm

  

Saturday January 1st

Service & Parts: CLOSED

Sales: 11:00am-5:00pm

 

We at Rockingham wish you and your family a safe holiday season!

  

Duck Success

On September 11th, while remembering and honoring the brave, heroic and those lost on that very day, some Haverhill community members stepped out to participate in a great event. The Haverhill Rotary Club's Rubber Duck Regatta was a great success. Over 10,000 ducks were sold in an effort to raise money for over 50 of the Rotary's sponsored charities.

Although the funds were contributed towards a great cause, the anticipation surrounding the winner of the 2010 Toyota Yaris was sure to draw the crowds. After the rubber ducks raced bravely and swiftly down the Merrimack River, the first duck to cross the finish line was plucked and the winner announced. Haverhill local Amy Starck's lucky duck came in first place, making her the winner of the new car. 

Congrats Amy! Your donation to the Haverhill Rotary Club is greatly appreciated! Enjoy your new wheels, courtesy of Rockingham Motors.

 

Haverhill Rotary and how YOU can help

The Haverill Rotary Club is an organization that follows a mission of promoting community and making the world a better place to live through local efforts. As Rockingham has busily been promoting the Rotary's upcoming Rubber Duck Regatta, we wanted to remind all those participating in this great event, or those who are thinking of participating, of the core of this fundraiser. The possibility of winning a brand new car or a trip to Florida is certainly enticing and the idea of thousands of ducks flopping into the Merrimack River at once is fairly hilarious. However, the real idea is the charities that are supported by the Rotary. Even if you don't live in the Haverhill community, you or people you know might be benefiting greatly from a non-profit organization or charity that receives support and funds from events put on by the Rotary. Whether you know a volunteer firefighter, veteran, are a member of a YMCA or YWCA, or feel passionate about food or clothing donations, these types of support organizations would not be possible without monetary and foundational support from such rotary groups.  A complete list of charities supported by the Haverhill Rotary can be found  here .

How YOU can help and participate is through your adopt a duck donations. Whether you adopt 1, 6 or 25 ducks, every effort is counted and appreciated. All the information you need is available at adoptaducktoday.com or stop by Rockingham Toyota Nissan or Honda dealership for adoption papers. Your efforts will help support the drive for a stronger community and an overall better place to live.

Fantastic Music and Fundraising Event @ NECC!

On the evening of September 11th, 2010, Northern Essex Community College will host a musical performance by the world famous Glenn Miller Orchestra!! Not only with this be a night of legendary music from the Swing era of the 1930's and 1940's, but a wonderful way to raise funds for the Northern Essex Community College Annual Fund Campaign. Tickets are $20 for students, $20 for groups of 25 or more or $35 per person. For complete information, visit the event's information page and join NECC for a night of fabulous music for a great cause.

Adopt a Duck and Enter to Win Prizes including a 2010 Toyota Yaris or 1 Million Dollars!

On Saturday, September 11th, 2010, Rockingham Motors will be joining the Haverhill Rotery Club to host a special event on the Merrimack River in Haverhill, MA. For just $5, you can adopt a duck and participate in the Rubber Duck Reggata to race other ducks down the Merrimack in efforts to cross the finish line to win prizes! These excellent prizes include Red Sox tickets, a week in Bonita Spring, FL, golf outings as well as a 2010 TOYOTA YARIS compliments of Rockingham Motors and a chance to win 1 MILLION DOLLARS, sponsored by Pentucket Bank!!! Even if you are not a winner, your $5 donation is still greatly appreciated and contributed towards a fundraiser for over 50 local charities! Please visit adoptaducktoday.com for more details on how to get you adoption papers as well as a complete list of local charities! The Haverhill Rotary Club and Rockingham Motors hope you will participate or at least come by to check out the Rubber Ducks!!